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Brianna Smith

My name is Brianna Smith and I am currently a brand strategist at a New Orleans based Marketing and Web Development company.

My name is Brianna Smith, and I am a brand strategist. As a brand strategist, I work with brand planning and analytics to identify the most important audiences and best customers for the brand. I identify and breakdown the wants, needs and motivations of key audiences, as well as identify the most important benefits and messages for key audiences of the brand. I develop strategic plans and recommendations based on generating business and brand-building. My job also includes overseeing and managing client relationships, interfacing with clients on matters of strategic direction, and presenting strategic work and recommendations to clients. Originally from St. Louis, Missouri, I am a graduate of Tulane University with a BSM in management and marketing. While attending Tulane, I was the business manager of the award winning student run newspaper The Hullabaloo. I was also a project management intern at the Trumpet Group, a branding and marketing firm in New Orleans, where I worked with Partners for Healthy Babies, Tobacco Free Living, and the Coastal Conservation Association. For more information about my work in brand strategy, please visit my blog Being Your Brand

Brianna Smith's Background

Brianna Smith's Experience

Account Manager at Mudbug Media

April 2011 - February 2012

Project Management Intern at Trumpet

May 2010 - April 2011

Business Manager at Hullabaloo

February 2008 - April 2011

Project Coordinator at Tulane's Energy Institute NERC

December 2009 - December 2010

Teacher's Assistant to Professor at Tulane University

August 2008 - January 2010

Customer Service Associate at Men's

April 2006 - August 2008

Customer Service Assosicate at The Men's Warehouse, Inc.

January 2005 - August 2007

Brand Strategist at Mudbug Media

February 2012

Brianna Smith's Education

Tulane University

2007 – 2011

A. B; Bachelor of Science; A.B. Freeman School of Business

Tulane University - A.B. Freeman School of Business

2007 – 2011

Consumer Behavior/Marketing

Concentration: Management

St. Dominic High School O'Fallon

Brianna Smith's Interests & Activities

Social media, brand strategy, online marketing, analytics, online marketing, marketing strategy, advertising

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