My name is Brianna Smith and I am currently a brand strategist at a New Orleans based Marketing and Web Development company.
My name is Brianna Smith, and I am a brand strategist. As a brand strategist, I work with brand planning and analytics to identify the most important audiences and best customers for the brand. I identify and breakdown the wants, needs and motivations of key audiences, as well as identify the most important benefits and messages for key audiences of the brand. I develop strategic plans and recommendations based on generating business and brand-building. My job also includes overseeing and managing client relationships, interfacing with clients on matters of strategic direction, and presenting strategic work and recommendations to clients. Originally from St. Louis, Missouri, I am a graduate of Tulane University with a BSM in management and marketing. While attending Tulane, I was the business manager of the award winning student run newspaper The Hullabaloo. I was also a project management intern at the Trumpet Group, a branding and marketing firm in New Orleans, where I worked with Partners for Healthy Babies, Tobacco Free Living, and the Coastal Conservation Association. For more information about my work in brand strategy, please visit my blog Being Your Brand